In the 1930s, the Netherlands could not escape the global economic crisis either. The government introduced various measures to support and promote Dutch businesses. One such initiative was 'De Oranje Trein' (The Orange Train). In this travelling exhibition, Dutch companies from various sectors presented their products to the public. For three months in 1933, the train travelled through the Netherlands, visiting many places. Van Bommel was the only shoe factory to take part in the Orange Train.

(Image below: Front page of ‘De Oranjekrant’, an issue to mark the departure of the Orange Train.)

Quote from the Oranjekrant: “In 1933, the Oranjetrein, featuring the representatives of Dutch industry and trade, arrived at the station in Utrecht. It was the first Dutch Exhibition Train, which, following the example of other countries, started a quarterly steam trip from there through our country, to show the Netherlands the importance of its own industry and trade.”

In 1939, Van Bommel also exhibited at the famous Jaarbeurs in Utrecht. This trade fair was another government-subsidised initiative to promote Dutch businesses. The Jaarbeurs was extremely popular for many years. More and more halls were added, and more and more other trade fairs were organised in those halls. Despite its expansion for large-scale events, the trade fair in Utrecht has always kept its initial name: ‘De Jaarbeurs’.

(Image below: Schoenfabriek van Bommel exhibiting at the 1939 trade fair. In the top right corner of the picture, you can see the nameplate ‘Schoenfabriek Wed. J.P. van Bommel’.)

(Image below: Janus van Bommel poses in front of the Oranje Trein in 1933.)