In 2006, we released the follow-up to the first sneaker line. We changed the model and colours a bit, but other than that, it pretty much stayed the same. We decided to shoot another commercial. After the bright green model in 2005, we chose a bright yellow sneaker for the ad campaign. While working out, I got an idea for the commercial. I thought it would be fun to include this good old yellow banana candy in the commercial as inspiration for the yellow sneaker. I pitched the idea to our advertising agency, and we got to work. The first thing we did was call Schuttelaar, the producer of the yellow foam bananas, to ask if they wanted to participate. They liked the idea and supplied us with a truckload of banana candy. Our dealers were showered with yellow sneakers and foam banana merchandise, the commercial ran for several weeks on some of the smaller TV channels and the sneaker line was successful yet again.

(Image below: Campaign image with the banana candy.)

(Video below: Banana commercial, shot in Paris and Moergestel.)