“My colleague from the “We need a text – and fast” department wanted me to write about how this sneaker is 90s-inspired. But actually, I find it much more interesting to speak about the eyelets. The upper rubber piece with its three eyelets looks like a worm that’s climbing down! WOOHOO! If you look really closely, you can see that below, by its mouth, we added a little eye on the rubber. As you can see, manufacturing shoes is a tough job, but it is also a lot of fun!”