"Sometimes it takes us weeks or months to develop a new line, and sometimes it just all comes together in one go. If this shoe were a baby, I would probably have delivered it in the restroom at an airport or something. Creation of this shoe was super-fast, even though we started from scratch and the idea is fairly different from all styles we have used previously. A beige sole doesn't sound super attractive, and yet it works as a whole. In other words, this is an authentic, BAM BOOM, super cool, absolutely perfect, where's the beer, shoe."