Through Jaap I got into contact with the people at De Geus publishing house. As we swapped the poem for the 2 pairs of shoes over coffee, I told them about our 'Floris favourites'. These are products I like to use myself. We buy them, I write a short personal text about them, and then we use them as business gifts or as gift items in our online Christmas store. I figured it would be great to do something similar with Jaap's book 'Birk', which by that time I had of course read.

A year later, Jaap and I went on a book store tour of the Netherlands. We took a couple of days to visit 7 book stores across the country. Those stores, as well as many other book and shoe stores, had displays with 'Floris favourites' giftboxes. Those contained Jaap's book and a warm custom wool scarf made by my favourite Dutch clothing brand 'Gentiluomo'. During those store visits, Jaap would read from his work, we'd chat with random people, and I enjoyed the crazy situation I had once again gotten myself into."