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The lobby of our hotel in Chonqing, a hypermodern city with 8 million inhabitants I had never heard of before, is on the 51st floor. After an intense trip through booming China this is the final confirmation that the “western world” is starting to fall behind. The view over the city is magnificent and calls for yet another superlative. A single spectacular skyscraper won’t cut it. Here and there are clusters of skyscrapers that combine to form giant LED screens that - among other things - display a mega huge waving Chinese flag. China is up and coming!
This photo was taken at the crack of dawn in Lansu, a village that according to the Chinese is situated in China but according to the villagers living there, it’s actually located in Tibet. Being there felt like walking around on a film set of a Chinese (Tibetan!?) western. Not a spaghetti western, but a bakmi western. Does that even exist? What’s really fun about the way we work is that we never know where we’ll end up taking our pictures. We plan the road trip as well as possible but when it comes to the actual photo location it’s 100% improvisation. We let the magic moments come to us. This empty street with the mountain in the background basking in the morning sun was one of those moments.
When we are on the road for our campaigns, we go through a lot. The campaign photos always look amazing, but the reality is somewhat different.... Here are some snapshots we took during our trip. Simply click on them to get more info on what you’re looking at.
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